Easy Move In is a national free service that specializes in connecting utility services, insurance, phone, internet and pay TV at no charge to the customers during the moving of their home. We researched various ways on how the brand identity can connect with people in a more meaningful way and created the logo that translates the meaning of the company and what it does.
Syntropy’s work is about visual storytelling and animation. Fundamentally it’s about organizing information into a narrative to explain complicated processes, ideas and events. This takes genuine scientific and engineering understanding, together with significant technical knowledge: setting them apart from studios with a purely advertising and marketing focus.
The main areas of business are science, medicine, aerospace and technology.
We created a logo with a simple but bold typeface with slightly inclined letters to represent the constant moving and dynamic nature of the company. The man wearing a box is incorporated at the end of the logo that gave the logo a sense of playfulness as well as a unique differentiator of the brand mark.
The wordmark subtly reinforces the same message: the dot (or tittle) of the first 'i' is a circle, the second 'i' a square. In an otherwise san serif word mark, we also introduced a slab serif on the second 'i', to give the logo subtle visual intrigue and make it distinctive and ownable.
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